You are currently viewing 2021 Sports exhibitions report – ISPO Munich

2021 Sports exhibitions report – ISPO Munich

ISPO Munich changes its date

Together with leading sports and outdoor brands, retailers and trade associations, Messe München has taken two groundbreaking decisions: With immediate effect, ISPO Munich will definitely be held at the beginning of the winter season at the end of November, thus abandoning the previous date of January. For 2022, this means new dates for ISPO Munich.

Consumer Festival (B2C2B): Nov. 2022, 25 – 27 (Friday – Sunday)
B2B Tradeshow: Nov. 2022, 28 – 30 (Monday – Wednesday)

Sustainability is no longer exclusive, it runs throughout all elements of the industry, and if it hasn’t been addressed in your business, you won’t be trading for much longer. With the 2025 Paris Agreement looming and the 2030 promise to achieve a climate neutral world in the mid century, time is of the essence.

The race is on to continue on our path, as we increase conserving resources and look to neutralising carbon footprints, and reducing the water footprint. Traceability, transparency and accountability are embedded permanently, essential in meeting the targets that have been set and appeasing consumers.

Circularity continues to to tackle climate change, protect biodiversity, reduce waste and most importantly reduce pollution. The ‘take, make, dispose’ production model is becoming a distant dinosaur. Instead a regenerative approach is essential for a cleaner future. What is clear with all the cleaner initiatives throughout the supply chain, ‘greenwashing’ will no be tolerated.

In turn, digitalisation shifts from being a disruptive force to being a much more immersive influence as virtual reality versus reality team up. This is applicable to all sectors of the market, from retail, to brands, to consumers and through technology and the increased awareness of digital platforms, influencing all stages of the sports and outdoors industry.

  • •Design for circular economy
  • •Mono materials •Biodegradable materials
  • •reduce microplastic pollution
  • •Commitment to reduce plastic waste
  • •Increase the usage of recycled polyester
  • •Body mapping
  • •Multi function design for urban wear
  • •Improve the performance of apparel for extreme climate

3/ New – New businesses models

  • •B2B global sourcing platform


First launched in the Fall/Winter 2020 collection, the Mono Material line is designed with a garment’s entire life cycle in mind. Built on the idea of making garment-to-garment recycling easier.

Mammut –Closing Loops – from Ropes to T-Shirt

The Close The Loop shirt is made with regenerated nylon sourced partly from used ropes.

RAB- Arc Eco Jacket

The Arc Eco is our first jacket to utilise 3-layer Pertex® Shield Revolve. This waterproof and breathable fabric is constructed from 100% post-consumer recycled polyester. This means the jacket’s face fabric, membrane and backer are made up of a single polymer which makes it much easier to recycle at the end of its life. This revolutionary construction reduces the impact of production and improves the chances of closing the loop on polyester’s life cycle.

Adidas – Three Loop Strategy

The two innovations form one part of the brand’s Three Loop Strategy, which focuses the brand’s efforts on creating three categories of sustainable products: Recycled Loop, Circular Loop and Bionic Loop.

We believe that through sport we have the power to change lives, and we are dedicated to creating that change. Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company,

James Carnes, VP Brand Strategy

Rycled Loop –Sustainable Jacket Made from Ocean Plastic

For a sustainable product strategy, recycled materials also play a major role in textiles. Together with its suppliers, the adidas is working on structures that enable the processing of recycled materials on a large scale. Already today, the share of recycled polyester in the entire product range is over 60 percent but by 2024 this share is to increase to 100 percent.


The sustainability initiative in the footwear segment is the FUTURECRAFT.LOOP project, with which adidas is implementing a manufacturing method for circular products, gradually eliminate plastic waste. In a closed production cycle, materials can be used again and again, and not just to make a water bottle or a tote bag but a new pair of high-performance running shoes such as the UltraBoost DNA Loop.

Bionic Loop – Bolt Threads MICROSILKTM

Adidas x Stella McCartney tennis dress is made by Microsilk cellulose blend yarns, a protein-based material made from renewable ingredients that are fully biodegradable and environmentally friendly. It is the innovative development of a collaboration between adidas and Bolt Threads, a company specializing in bioengineering, sustainable materials and fibers.


Sustainable down to the last meter of sewing yarn. HELLY HANSEN redefined the build-up and use of sustainable materials with this new fabric made from dope dye polypropylene (LIFA) that cuts the CO2 emission to almost half compared to PES. A perfect mixture of hydrophilic and hydrophobic materials processed into a jacket to avoid the use of chemicals. Thanks to the chemical properties of the fabric, ii’s totally water repellent without DWR treatment. Even the dope dyeing process is well considered to act sustainable and safe our planet. Technical innovation for circular systems and more functionality for professional rescue teams.”

adidas TERREX x MegmeisterDrynamo Merino ECO LS Crew Baselayer: Technical Functional Undershirt

“Merging merino wool with eco-friendly synthetic yarns, the best of both worlds features in terms of material performance. But it is the technology that shines, as warp knit seamless production creates a clean and comfortable performance garment for freedom of movement combined with body-mapped ventilation areas. A barely-there wearability factor, seams feature solely on the shoulders, with the warp knit technology delivering the traditional form, fit, and structure of a cut-and-sew garment, but through next-gen technology.”

Charles Ross, Specialist Performance Sportswear Design